Berro Visual

“To understand consumer purchase behavior, it is necessary to look at consumers’ perceptions of the quality and value of a product. It is also necessary to consider consumers’ perceptions of what they must give up, i.e., sacrifice, to obtain a product, including the perceived monetary and nonmonetary price.
Perceived quality is not equivalent to objective quality; [...]

Segundo o Seth Godin, estamos no bom caminho…

Uma explicação sobre o que EDSs, GDSs e IDSs.
http://www.ogn-xtra.com/ppt_online/Electronic%20Distribution%20Overview.ppt

Convém conhecer:
http://travel.timesonline.co.uk/tol/life_and_style/travel/news/article2916528.ece

O verdadeiro conceito de Dynamic Packagin versus o que o Alex Bainbridge chama de Dynamic Bundling.
Read on… 

I have made this [letter] longer, because I have not had the time to make it shorter.”

Blaise Pascal

É um lugar-comum, mas gosto especialmente do exemplo de negociação ao telefone que o autor dá.
Aplica-se não só a freelancers como empresas em geral.
Read on

“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius—and a lot of courage—to move in the opposite direction.”
Alfred Einstein

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